Writing to Win Business:
It is very important that a designer can use a verbal language just as much as they know their design language. A defined voice of who you are as a designer has to shine through. The more one seems to know of their craft the more likely one can convince someone they are the architect/designer for their project. Having a graphic art design tied into the logo of your company can also be very eye-catching.
Proposals are used for designers/ architects to drum up business for themselves. It is a way to send your talents in a typed form to possible clients to take on the work that they need completed. It is very important to be precise here and really shine light on your previous work as well as your time and their collective talents together.
Piotrowski, C. M. (2002). Professional Practice for Interior Designers. New York, NY: John Wiley and Sons, Inc.